On 8 September, the Corruption Prevention and Combating Bureau of Latvia (KNAB) launched an information campaign “CORRUPTION SUFFOCATES! Report by using the KNAB app”. The campaign aims to raise public awareness of the impact of corruption on the rule of law and the country’s well-being, as well as to encourage society to report corruption on the newly-developed KNAB online reporting platform or its mobile app, “Report to KNAB!” (in Latvian – “Ziņo KNAB!”).
“It is important to understand that corruption is not something abstract. People can encounter corrupt behaviour even in everyday situations where they have to make personally responsible decisions. We want to promote the right choices. Therefore, after evaluating public demand, we developed a fast, convenient and safe reporting platform and its mobile app “Report to KNAB!”,” says Mr. Jēkabs Straume, the head of KNAB.
To promote the newly-developed platform, KNAB carries out an informational campaign “CORRUPTION SUFFOCATES! Report by using the KNAB app”. The target audience of the campaign is the general public, and the campaign consists of several elements. Materials, including posters and video, are advertised on television, radio, the Internet, and in the urban environment. With the support of the state and local governments, and public organizations, takeaway coffee mugs with a QR code taking its users to the campaign website are distributed.
Furthermore, an interactive video has been created – an educational tool that builds the audience's understanding of corruption and encourages to think about the risks of corruption and the negative effects of corrupt decisions, both on a personal and national level.
To inform about the actions to be taken in corruption situations, an informative poster “Encountered corruption?”, as well as an informative postcard have been developed.
The campaign is active from 8 until 29 September 2023. More information on the campaign is available on the website of KNAB: https://www.knab.gov.lv/lv/korupcija-smace.
The campaign is carried out within the project “Support for the establishment of a whistle-blowing system in Latvia”, where KNAB receives European Economic Area grants from Iceland, Lichtenstein and Norway.